Sophia Cradle and iWaveDesign Announce to Cooperate in BREW Application Business in China

Aiming to Establish a Business Model for Large-scale Manufacture and Sales of BREW Applications in the International Market, Beginning with China

Abstract

KYOTO — March 12, 2004 — Sophia Cradle Incorporated (Headquarter: Kyoto; CEO: Kazunori Sugiyama), an innovative developer of mobile phone software, and iWaveDesign, Inc. (Headquarter: Kobe, CEO: Daizo Nagahashi), a planner, a developer and an investor of mobile phone applications, today announced an agreement to cooperate in development and sales of mobile phone BREW [*1] applications in China. Sophia Cradle will offer its software technology SophiaFramework [*2] that makes the usage of a mobile phone as easy as a computer. On the other hand, iWaveDesign will do the planning of a mobile phone application project in Japan and build the system of large-scale production of the application in China. Sophia Cradle and iWaveDesign expect to cover markets in Japan, China, and eventually in other regions of the world. The purpose of the agreement is to build up both Sophia Cradle's and iWaveDesign's leadership in the BREW mobile phone application industry.

Full Story

Sophia Cradle and iWaveDesign today announced an agreement to cooperate in building a business model in large-scale development and sales of mobile phone BREW applications. The agreement is targeted mainly to China, and eventually elsewhere.

An innovative developer of mobile phone software Sophia Cradle will provide SophiaFramework, a software technology which makes the usage of a mobile phone as easy as a computer on BREW-equipped handsets. On the other hand, a planner, a developer and an investor of mobile phone applications iWaveDesign will do planning on a BREW application in which SophiaFramework will be used during the development process. iWaveDesign is forming a special development team for BREW mobile phone applications in Dalian, China. This does not only save cost and time of development, but also enables Sophia Cradle and iWaveDesign to sell BREW applications in Japan and China. Sophia Cradle and iWaveDesign also expect to do business in the international market.

Sophia Cradle and iWaveDesign cooperate in every effort that increases customer's satisfaction by holding themselves a common seminar and by sharing their technologies. The purpose of the agreement is to lead in the mobile phone solution industry that has been rapidly spreading in Japan, China and other countries.

Sophia Cradle and iWaveDesign will demonstrate some BREW applications that the Chinese team has developed using SophiaFramework at the Third International Keitai Forum [*3] on March 17 and 18 at Kyoto Pulse Plaza.

Related Web Sites:

This Press Release (Sophia Cradle):
/english/news/pressrelease/2004/20040312.html

This Press Release (iWaveDesign):
http://www.iwavedesign.com/press/200403.html

Interenational Keitai Forum:
http://www.itbazaar-kyoto.com/forum/
http://www.itbazaar-kyoto.com/cgi-bin/exhibitor_highlight_view.cgi

SophiaFramework:
/english/products/sophiaframework/index.html

<Figure 1> Business model

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Terms

[*1] BREW (Binary Runtime Environment for Wireless)

The standard of mobile phone software developed by QUALCOMM Incorporated, released in January 2001. BREW applications work fast no matter what the underlying system software in the handset is. A user can download a compiled BREW application from the Internet and use it with any BREW-enabled handset. The worldwide spread of BREW is remarkable, and there are many network operators that provide BREW services, including Japan's KDDI which started offering it in February 2003.

[*2] SophiaFramework

Middleware released by Sophia Cradle in August 2002. It runs on BREW and consists of three layers: graphical user interface (GUI), C++ utility library and C++ wrappers. SophiaFramework helps a developer create a high-quality BREW application in a short period of time. The technology of SophiaFramework is used in many top-selling BREW applications in Japan.

<Figure 2> Concept of SophiaFramework

Sophia Cradle is currently porting SophiaFramework into the next generation operating systems SymbianOS and Linux. Applications that run on SophiaFramework will therefore be extended from BREW to SymbianOS and Linux.

More about SophiaFramework

/english/products/sophiaframework/

[*3] The Third International Keitai Forum

The largest information technology exhibition in Kansai, held on March 17 and 18m 2003 at Kyoto Pulse Plaza. The concept of this forum is to contribute in the development of mobile phone industry through international coopetation between Japanese, Chinese and other Asian companies. 203 companies and organizations, including NTT DoCoMo Kansai, Inc., KDDI Corporation and Kyocera Corporation, will ehxibit mobile phone handsets, mobile information terminals and mobile Internet services and products. At the first forum in 2001, 144 companies and organizations exhibited and 52,200 people visited the forum.

URL of the Third International Keitai Forum
http://www.itbazaar-kyoto.com/forum/

URL of Features of Presenters
http://www.itbazaar-kyoto.com/cgi-bin/exhibitor_highlight_view.cgi

About Sophia Cradle

Sophia Cradle Incorporated is a mobile phone software developer which currently specializes in BREW C++, GUI middleware and mobile Java. Founded in 2002, Sophia Cradle aims to render services to the improvement of everyone's quality of life by creating innovative mobile Internet technology. For more information about Sophia Cradle, please visit www.s-cradle.com/english/.

About iWaveDesign

iWaveDesign, Inc. is a planner, a developer and an investor of mobile phone systems and Internet data. For more information about iWaveDesign, please visit www.iwavedesign.com.